A muscular newsletter!

This summer, we were full of vitamin D! Colagene presents the "muscular" newsletter; with the best inspirations of July and August.

This month: Florent Hauchard makes a TV spot for Drak and an Instagram campaign for Stabilo. Tonwen Jones had the idea to illustrate birthdays, Annick Poirier illustrates a campaign for Sea Side and the SAQ, in addition to creating the welcome card of the Montreal Botanical Garden, Nicole Jarecz makes digital maps for Roger Vivier in France, and many other surprises. Meet our designer / illustrator Aurore Danielou in our Creative Capsule.

Your clinic is ready for the back-to-school challenges: print or web advertising campaign, storyboard, packaging, motion design, live action for events ...

- The artists and agents of Colagene, your creative clinic.

Florent Hauchard / DRAK TV spot / France

TV spot for DRAK, a universal peg to fix up to a ton, illustrated by Florent Hauchard and animated by Nicolas André.

Tonwen Jones / Birthday number

Wonderful personal project by Tonwen Jones who had the idea to illustrate birthday numbers, available here.

Florent Hauchard / Stabilo / France

Florent Hauchard was commissioned by Stabilo to illustrate 3 posts for the Instagram campaign "Announce the Color" for STABILO Point 88. #GetThePoint

Pablo Pasadas / SMART#TravelWithCorsair

Illustrations by Pablo Pasadas for an article about jetlag in Corsair's new inflight magazine SMART.

Nicole Jarecz / Roger Vivier / France

Nicole Jarecz was selected to illustrate 3 digital cards (Thank you, Birthday and Mother's Day) for Roger Vivier.

Annick Poirier / Seaside display campaign

Annick Poirier created this superb advertising campaign for the Seaside wine brand in collaboration with Publicis Montréal.

Raphaël "Mydeadpony" Vicenzi / Gala / France

Mydeadpony has realized a series of 5 illustrations for Gala magazine's summer horoscope.

Aurore Danielou / Creative capsule

This is our fourteenth Creative Capsule. This month, we invite you to meet Aurore Danielou, a very versatile designer. She lives and works in Montreal, and is passionate about fashion, scenography, decoration and of course illustration. Charming and professional, she loves to meet clients. Enjoy!

Describe your creative lab quickly?  

My creative lab is filled with objects that I love and that inspire me. There is always a candle somewhere, a comforting plant, an old engravings or plates of illustrations found in every corner. On the other hand, my workspace is usually uncluttered to focus on my white sheets and my creative process.

In two sentences, how would you describe your work technique?
Handmade and instinctive. With an accumulation of lines and patterns that reflect the reality but also areas of calm and relaxation.

What is the project you are most proud of?
Each project is like a baby for me, but I particularly enjoyed working on the mural for Restaurant HÀ in Old Montreal.

What are your favorite colors to create?
The shades of pink and blue, as well as black.

Why did you become an artist?
This is the best way for me to escape from everyday life and create worlds that are easy on the eyes and beautiful for the heart.

In four words, how would you describe your style of illustration?
Feminine and detailed with a touch of casualness, most of the time dreamy.

What is your dream project?
A mural of giant flowers.

What does a typical day look like in Aurore Danielou’s life?
My morning coffee is the motor of my day, I like the energy of the morning to work.
It usually is composed in two parts, the first is more research and inspirations, where
I inform myself about the news in the art, architecture and fashion industries. The second is the illustration creation. Every day, I create at least one illustration of the moment or a pattern for my wallpapers. In the afternoon, I work on my creative projects with a break where I go for a walk or cycling. The connection to green spaces and the outdoors inspires me and helps me a lot in my work.

What inspires you?
Nature and femininity

What is your favorite blog or web page?

Antonio Uve / Que Choisir / France

3 illustrations for the article The Main Measures of the Élan Law in Que Choisir magazine, for the summer release, realized by Antonio Uve.

Jérôme Mireault / Congress La Personnelle

Last June, Jérôme Mireault produced three illustrations, including a collaborating work honoring the CSQ congress co-branded by La Personnelle Assurance. The public was invited to participate in the realization of an on-site painting.

Annick Poirier / The Montreal Botanical Garden

The watercolor look is in the spotlight for this new giant printed card illustrated by Annick Poirier found at the entrance of the Montreal Botanical Garden. Thank you to the City of Montreal for this project!

Marie-Eve Tremblay / Jack Crackerjack's book

Marie-Eve Tremblay has illustrated a new fun book, produced by OwlKids. Jack Crackerjack's book for children ages 2 to 5 is the hilarious story with a safe thief and his sidekick. It is an eccentric and energetic read, with tons of internal rhymes and a playful use of language.

Owen Gent / Unpublished book covers

Here are 3 illustrations of book covers by Owen Gent that unfortunately will never be used.

Damien Vignaux / Que Choisir special issue / France

Series of illustrations by Damien Vignaux for the article Six Good Reasons to Create an SCI from the Que Choisir magazine's special issue.