Guillaume Cardell / Digitas France + Renault Twizy + Cathy & David Guetta / France

Baillat Cardell & fils collaborated with Digitas France (VivaKi/Publicis groupe) to insure the artistic direction of the digital experiment "Plug into the positive energy" by Cathy & David Guetta  (along with So Me's graphic universe) for the brand new Renault Twizy.

For the Geneva Motor Show, Renault celebrates the official launch and the world promotion of the Renault Twizy and announces an exclusive partnership with French artist David Guetta, famous DJ, elected world's N°1 DJ in en 2012 by Top 100 DJs - DJ Mag Magazine, international producer and recipient of 2 Grammy Awards, and Cathy Guetta, artistic director and organizer of the most sought after parties in the world.

First step of this partnership is this never seen before online digital 3D sound experiment :

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Guillaume Cardell / Portfolio update / Montreal

A huge update at Baillat Cardell & fils studio. Discover their new 2013 demo, intro of C2 MTL, as well as the Prix Média 2013, content realized for the nightclub Light of the Mandalay Bay (Las Vegas), TV show opening for Le design est partout, series of 8 videos for the Elektra 2013 campaign, and finally, a 360 experience for the dome at SAT (Society for Technological Arts) in Montreal.

Guillaume Cardell / Cacharel - Proud to be Romantic / Paris

Baillat Cardell & fils produced the movie "Proud to be Romantic" for website and for social networks broadcasting. The movie was created in stop motion from over a hundred bottles of perfume and flowers.

Guillaume Cardell / New Demo Reels

Baillat Cardell & fils was founded in 2008 when the duo of Jean-Sebastien Baillat and Guillaume Cardell came together. Since then, they have designed mural projections for the Beatles bar in Las Vegas, digital and physical artwork for the Montreal based techno label Archipel and conceived the scenography and video content for Quebec pop singer Ariane Moffat. They also developed the video content for UK DJ Sasha and were part of his US tour.