London, United Kingdom
Born in 1982 in Gers, graduated from Estienne School and from Strasbourg in Decorative Arts, Veronique works since several years for children books publishers and for magazines, and she now seeks for other markets. Over the time, she developed her universe around technique of cutouts/collage of recycled, preferably painted and already colored paper that, with its ludic and concrete style, allows her to play with forms and colors, and directly cut into the material. Like a sculptor, she draws with her scissors. She regales herself by associating different kind of paper and textures, building with the colors and making coexist rough shapes with more delicate things.
Here is our second CRÉATIVE CAPSULE novelty launched this summer. This month we invite you to meet Véronique Joffre, French artist living in London and working paper cuts. Great discovery, and do not hesitate to share around you to make her work known.
Describe to us your creative lab?
My workshop gives onto the garden where from I perceive cats, birds, squirrels and sometimes even foxes! My desk is quite simple but it is surrounded with images, books and with pictures that I like looking at, they help me to immerse myself into the creative process. And on top of that, papers, markers, scissors and tubes of glue!
In two sentences, how would you describe your work technique?
I work mainly in paper cuts, I have my stock of colored papers and other that I create with markers for more textures. A little bit in the style of a sculptor, I cut the shapes with my scissors directly from the material, from the mass, then, either I create all the elements separately then I assemble them on Photoshop (to have a bigger freedom in the composition set), or I stick the whole work directly (to have complete originals).
What is the project of which you are most proud of?
I recently published my first youth book as author-illustrator, Imagier mouillé published by Thierry Magnier. It is a picture book for toddlers, on the theme of the water and animals, who plays on the associations of words (that rhymes in french) as "lac/flaque", "mare/marécage", "goutte/rosée", "rivière/cascade", etc.... I was eager to create an album mixing the playful, graphic aspect and the educational side to learn the kids some of wonders of nature!
Which are your favorite colors to create?
I really have no favorite colors, what guides me it's what takes place between themselves, the way they interact and vibrate oned with the others! But I like the vivid, often primary colors, the strong contrasts that a small touch of grey comes to calm and balance!
Why did you become an artist?
I don't know if we really become an artist, we are all when we are a child, some stay, other not. I just made the only thing which always carried me: visually create, play with colors, shapes, to tell, to evoke, to take some pleasure (even if it is not always easy) and try to also give some!
In four words, how would you describe your style of illustration?
Simplicity, balance, colors, cutting.
What is the project about which you dream?
A project which offers lots of freedom, a creative challenge, a beautiful visibility, a harmonious and constructive communication with the client with comfortable deadlines and a great budget ; -)!
What looks like a typical day in the life of Véronique Joffre?
A clever mix of: lot of work, hold deadlines, or create new images, try new graphic tracks and then a little cooking, tea breaks, some phone calls, a hint of waste of time on social networks, little bit of pilates, some gardening and some cuddles to my cat! And of course on weekends, it's often the pub and art exhibitions!
What inspires you?
So many things! Nature, animals, colors, naturalists, textures, la garrigue, stones, Matisse, rosé wine, Bonnard, Willy Ronis, Jane Goodall, David Attenborough, Daniel Barenboïm, Christine and the Queens...
What is your blog or your favorite web page?
A site I like is the English collective NousVous formed by three talented illustrators, their universes are very inspiring! http://nousvous.eu/
Annual report 2014
Veronique Joffre has imagined for the annual report 2014 of the State of the Mississippi a series of illustrations which summarize 4 existing services : education / research, health / safety, police / administration and work / service.
Every service was represented by a group of people. The project gives a human face and a spirit of solidarity to the citizens and the shareholders of the State of Mississippi.
Solelh wine label
For the second time, Véronique illustrated a label of wine for the Domain Entras. For this project, the graphic clinic managed the design process. "Solelh" means in gascon (occitan language) the sun. Solelh is a refreshing and sweet wine as a ray of sunshine in the spring that makes your eyes wink when you are on a terrace of a little café.
The art of paper cut
Véronique Joffre is a French artist who lives in London. She works and creates her illustrations from paper. She recently experimented more abstract compositions. Also discover one of her illustrations that has been selected for the Prize for illustration 2015 contest : "Hampstead Ponds ".
Printed campaign for Strasbourg City
Illustrations of urban scenes in cut paper for an exhibition booth and out of home signage for Strasbourg City, announcing the public event: My City under a magnifying glass, dialogue on the local town planning. Discover more of the cut paper work by Véronique Joffre.