Benoit Tardif

Montreal, QC, Canada

It is after he completed his studies in graphic design at Université du Québec à Montréal that Benoit started the illustration. Since then, he offers simple, effective and colorful images. Often tinged with irony, his style is marked by an interest in silk screen and posters. Benoit, Quebec’s illustrator, works from traditional and digital techniques to build images that are designed to convey a specific and conceptual message.

Air le Mag
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Air le Mag
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Air le Mag
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A Birthday anniversary Bike Bixi

Here a drawing drawn by Benoit Tardif on 50 000th Bixi bike made by PBSC Solutions urbaines. This bike was offered to the City of Montreal as part of the city's 375th anniversary. The illustration highlights how the Bixi bikes are now everywhere on the planet.

L'OBS
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01Net
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01Net
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01Net
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Côté Corp.
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Côté Corp.
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Journal de Montréal
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Air le mag
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VRAK.TV

Carte blanche for this creation signed by Benoit Tardif, which you can find in the promotionnal video of the new show "Pl>y", airing on VRAK.TV. VRAK is a TV channel with series, web content, as well as unique, funny and audacious videos.

Advertising campaign of Les Producteurs de Lait du Québec
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CREATIVE CAPSULE

We are pleased to present the very first CREATIVE CAPSULE. This month we invite you to meet Benoit Tardif. artist from Quebec whose work is well known and appreciated in Quebec as well as across the Atlantic. He was also awarded by numerous contests. Good reading.

Describe to us your creative lab?
It's a very simple desk equiped with a luminous table to trace, a scanner and a printer. There are always too many sheets of paper laying around!

In two sentences, how would you describe your work technique?
I trace individually each color with an ink-pen and marker. Then, I scan it and assemble it with Photoshop.

What is the project of which you are most proud of?
I am the co-owner and artistic director of "Les Éditions de Ta Mère" (Your Mom's Editions), and I've been creating books covers for about 10 years. I started to illustrate and developping my style with this project.

Which are your favorite colors to create?
I like working with lively colors which contrast well between them. I adore red, there are very few my illustrations which have no red! 

Why did you become an artist?
The freedom of illustrator's job attracted me a lot. To create images to make his living, it is brilliant! 

In four words, how would you describe your style of illustration?
Simple, efficiency, madness, color. 

What is the project about which you dream?
I have no dream in particular. I would simply like to go on being popular and to work on beautiful projects.

What looks like a typical day in the life of Benoit Tardif?
I get up at about 6 am, at the same time as my two-year-old son (it's him, the alarm clock!). At about 7:45 am, after the breakfast with the family, I set to work and I draw non-stop (or almost) till 5pm when I'm going to prepare the meal. I try as much as possible to keep my evenings and my ends of the week in family. 

What inspires you?
The art generally, people in the street, the city, the old breweries...

What is your blog or your favorite web page?
I'm using a lot Pinterest to inspire me. Otherwise, www.seymourchwastarchive.com website where we can consult Seymour Chwast's work, a legendary illustrator who inspires me a lot.

 

Dinette Magazine
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Alberta Venture
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Kaléidoscope magazine

To stop working only for ourselves and in isolation, how to "break the silos"? An original concept coming to life thanks to Benoit Tardif, for the cover of Kaléidoscope magazine.

Visual of "Play" of Vrak T.v new show
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The New York Observer + Magazine Cottage Life

Need to illustrate the challenges of neighborhood, or an agreement that turns sour between multinational corporations? Benoit Tardif is the illustrator to choose for your articles!

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Canadian Testicular Cancer Foundation / NFPO

Colagene is proud to have partnered with the Canadian Testicular Cancer Foundation and Dentsu Bos to create a series of illustrations that will serve to raise awareness and encourage prevention. Benoit Tardif has created quality images for a very important cause. A huge thank you for your trust!

Canadian Testicular Cancer Foundation
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Canadian Testicular Cancer Foundation
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Canadian Testicular Cancer Foundation
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Canadian Testicular Cancer Foundation
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Dinette magazine
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Canadian Testicular Cancer Foundation
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Orléans Express' campaign

Accompanied by a Benoit Tardif's illustration, the new advertising campaign of Orléans Express makes it easier than ever to travel between Montreal and Quebec, thanks to the new price rates of the trip!

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Le Bled collective exhibition

Benoit is an illustrator, but also a very active artist; he is part of the Montreal's collective Le Bled. He shares with us his last series, realized within the framework of a collective exhibition where he illustrates, in his own way, the goons of hockey. He tested a black and white style, with a more sketchy, textured and fat approach. To see all the series, visit his portfolio.

Quebec’s film festival

From the 18th until the 27th of February takes place the 34th edition of the festival Les Rendez-vous du cinema Québécois (Quebec's film festival), an event organized by Quebec Cinema. An illustration signed by Benoit Tardif, inspired by local classic movies.

Agora Internal magazine of Auchan
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ICI Radio-Canada Télé
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ICI Radio-Canada Télé
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Chefs de famille / Les Éditions Cardinal

Recipe book illustrated by Benoit Tardif. 20 family portraits of figures from Quebec cuisine, 100 recipes to put back pleasure at the center of the table. More information

Paperole - Card
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Citroën Switzerland
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La Licorne Theater

Benoit Tardif renewed his collaboration with La Licorne Theater in Montreal for the new 2015-16 season titled «Territoires intimes » (intimate territories). Again, Benoit had a free pass to create in his style a series of illustrations for the promotional campaign of this season.

" We are very happy with this second collaboration with Benoit Tardif. His straightforward and colorful style always comes with humor and fits with the kind of theater that we broadcast."
- Claudie Barnes, director of communication.

Citroën Switzerland
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Le Journal du CNRS
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Le Journal du CNRS
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Le Journal du CNRS
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Le Journal du CNRS
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Laval City

What a creative and educative project generated by the city of Laval (Quebec province). Benoit Tardif had a lot of fun customizing a truck with a playful illustrated little characters all happy to read. The truck will be used as a mobile library and will circulate this summer in different hoods of Laval city to promote reading to the population. Follow the mobile library on Facebook

City of Laval - Mobile libraries project
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Book / Chefs de famille
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Book / Chefs de famille
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Book / Chefs de famille
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New York Times

How not to fall in love with the world of Benoit Tardif and not ask him to tell us a crazy story between a plant of oregano, a butterfly and an ant? The New York Times Science in the article The butterfly, the ant and the oregano falls and dives one more time into his moved, funny and relevant world.

Urbania magazine - Naked on the web
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Paris Worldwide by Aéroport de Paris
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Les Libraires magazine
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The New York Times
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Journal de Montreal (JM editorial insert)
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Journal de Montreal (JM editorial insert)
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Journal de Montreal (JM editorial insert)
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Aéroports de Paris Magazine

Benoit Tardif continues his annual collaboration with the Aéroports de Paris magazine. For the summer issue he illustrated "A parisian summer sans parisians" and for the September issue "Back to work". All tinged with his unique humorous touch.

Paris Worldwide magazine
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Aéroports de Paris Magazine
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#jesuischarlie
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Quebec Science Magazine
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Télérama
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Télérama
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Télérama

Series of illustrations by Benoit Tardif realized for the article "Young people in 2014, a small lexicon of the involved Youth" from Telerama Magazine. They always want to redo the world. No, the young peoples aren't uninterested. Here is a complete overview of the causes they are defending and the emergent forms of commitment.

Télérama
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Esquisse magazine (Quebec Architecs Association)
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Esquisse magazine (Quebec Architecs Association)
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Montecristo Magazine
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Illustration for the Colagene guide Positive Side Effects
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Journal de Montreal (JM editorial insert)
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La Licorne Theater - 2014-2015 season
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La Licorne Theater - 2014-2015 season
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La Licorne Theater - 2014-2015 season
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La Licorne Theater - 2014-2015 season
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La Licorne Theater - 2014-2015 season
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Aéroports de Paris Magazine
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Inter Magazine - Université du Québec à Montréal
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Air Le Mag of McDonald's
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Air Le Mag of  McDonald's
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Google - Reader's Digest magazine
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Reader's Digest Magazine

Benoit Tardif added his graphic style to the article Is Google making us sick? published in Reader's Digest September issue. The illustator was requested to draw from medical theme,  the letters of Google logo and also a little series of illustrated capital letters to be used in the article.

Google - Reader's Digest magazine
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AFPA printed and web campaign of recruitment for AFPA
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AFPA Campaign

Benoît Tardif  gave life to 11 new characters from different workplaces to illustrate the new printed and web campaign of recruitment for AFPA (key player of the insertion of training for adults in France).

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Journal de Montreal (JM editorial insert)
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Journal de Montreal (JM editorial insert)
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Journal de Montreal (JM editorial insert)
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Avenue Calgary
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Avenue Calgary
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L'Actualité magazine
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Les Editions de Ta Mère
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Infopresse magazine : Marques utiles
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Willamette Week
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Urbania magazine
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Urbania magazine
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Personal research : BBQ
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The Walrus magazine
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Personal research : Hommage Flora
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Personal research : Casserolles
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Personal research : Relation malsaine
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