Montreal, QC, Canada
It is after he completed his studies in graphic design at Université du Québec à Montréal that Benoit started the illustration. Since then, he offers simple, effective and colorful images. Often tinged with irony, his style is marked by an interest in silk screen and posters. Benoit, Quebec’s illustrator, works from traditional and digital techniques to build images that are designed to convey a specific and conceptual message.
We are pleased to present the very first CREATIVE CAPSULE. This month we invite you to meet Benoit Tardif. artist from Quebec whose work is well known and appreciated in Quebec as well as across the Atlantic. He was also awarded by numerous contests. Good reading.
Describe to us your creative lab?
It's a very simple desk equiped with a luminous table to trace, a scanner and a printer. There are always too many sheets of paper laying around!
In two sentences, how would you describe your work technique?
I trace individually each color with an ink-pen and marker. Then, I scan it and assemble it with Photoshop.
What is the project of which you are most proud of?
I am the co-owner and artistic director of "Les Éditions de Ta Mère" (Your Mom's Editions), and I've been creating books covers for about 10 years. I started to illustrate and developping my style with this project.
Which are your favorite colors to create?
I like working with lively colors which contrast well between them. I adore red, there are very few my illustrations which have no red!
Why did you become an artist?
The freedom of illustrator's job attracted me a lot. To create images to make his living, it is brilliant!
In four words, how would you describe your style of illustration?
Simple, efficiency, madness, color.
What is the project about which you dream?
I have no dream in particular. I would simply like to go on being popular and to work on beautiful projects.
What looks like a typical day in the life of Benoit Tardif?
I get up at about 6 am, at the same time as my two-year-old son (it's him, the alarm clock!). At about 7:45 am, after the breakfast with the family, I set to work and I draw non-stop (or almost) till 5pm when I'm going to prepare the meal. I try as much as possible to keep my evenings and my ends of the week in family.
What inspires you?
The art generally, people in the street, the city, the old breweries...
What is your blog or your favorite web page?
I'm using a lot Pinterest to inspire me. Otherwise, www.seymourchwastarchive.com website where we can consult Seymour Chwast's work, a legendary illustrator who inspires me a lot.
Canadian Testicular Cancer Foundation / NFPO
Colagene is proud to have partnered with the Canadian Testicular Cancer Foundation and Dentsu Bos to create a series of illustrations that will serve to raise awareness and encourage prevention. Benoit Tardif has created quality images for a very important cause. A huge thank you for your trust!
Le Bled collective exhibition
Benoit is an illustrator, but also a very active artist; he is part of the Montreal's collective Le Bled. He shares with us his last series, realized within the framework of a collective exhibition where he illustrates, in his own way, the goons of hockey. He tested a black and white style, with a more sketchy, textured and fat approach. To see all the series, visit his portfolio.
La Licorne Theater
Benoit Tardif renewed his collaboration with La Licorne Theater in Montreal for the new 2015-16 season titled «Territoires intimes » (intimate territories). Again, Benoit had a free pass to create in his style a series of illustrations for the promotional campaign of this season.
" We are very happy with this second collaboration with Benoit Tardif. His straightforward and colorful style always comes with humor and fits with the kind of theater that we broadcast."
- Claudie Barnes, director of communication.
What a creative and educative project generated by the city of Laval (Quebec province). Benoit Tardif had a lot of fun customizing a truck with a playful illustrated little characters all happy to read. The truck will be used as a mobile library and will circulate this summer in different hoods of Laval city to promote reading to the population. Follow the mobile library on Facebook
New York Times
How not to fall in love with the world of Benoit Tardif and not ask him to tell us a crazy story between a plant of oregano, a butterfly and an ant? The New York Times Science in the article The butterfly, the ant and the oregano falls and dives one more time into his moved, funny and relevant world.
Series of illustrations by Benoit Tardif realized for the article "Young people in 2014, a small lexicon of the involved Youth" from Telerama Magazine. They always want to redo the world. No, the young peoples aren't uninterested. Here is a complete overview of the causes they are defending and the emergent forms of commitment.
Reader's Digest Magazine
Benoit Tardif added his graphic style to the article Is Google making us sick? published in Reader's Digest September issue. The illustator was requested to draw from medical theme, the letters of Google logo and also a little series of illustrated capital letters to be used in the article.