April 2012

Baillat Cardell & fils / Digitas France + Renault Twizy + Cathy & David Guetta / France

Baillat Cardell & fils collaborated with Digitas France (VivaKi/Publicis groupe) to insure the artistic direction of the digital experiment "Plug into the positive energy" by Cathy & David Guetta  (along with So Me's graphic universe) for the brand new Renault Twizy.

For the Geneva Motor Show, Renault celebrates the official launch and the world promotion of the Renault Twizy and announces an exclusive partnership with French artist David Guetta, famous DJ, elected world's N°1 DJ in en 2012 by Top 100 DJs - DJ Mag Magazine, international producer and recipient of 2 Grammy Awards, and Cathy Guetta, artistic director and organizer of the most sought after parties in the world.

First step of this partnership is this never seen before online digital 3D sound experiment : twizy.renault.com.

Digitas France + Renault Twizy + Cathy & David Guetta / Baillat Cardell & fils  / Montreal, Quebec

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